Hey, mighty food producers...
Are you driven by a passion to revolutionize & transform the everyday? Working as an addition to your team, we partner with ambitious SMEs, existing brands, industry leaders to develop brand strategies for long-term success.
What we do
Radish works one-to-one with food & beverage producers to rigorously shake out what matters for your customers to shape bold brand strategies for long-term success. Breaking down silos to deliver a cohesive and consistent customer experience across the business.
fresh thinking that hits the mark
Align Brand & Company Goals
Does it feel like your sales and marketing teams are working flat out but not making the progress that the business needs? If so, you’re not alone; many established food companies reach a point where they need to reset their approach but get caught up in day-to-day stuff.
Share Knowledge
As companies grow, it gets harder for vital customer-centric knowledge to be shared. This trickles down into how we work. Individuals or sub-teams become isolated, looking after our projects or initiatives first rather than address the broader company goals.
Execute the Right NPD
In today’s world, simply having a good or even a great-tasting product isn’t enough to succeed anymore. Companies need ways to innovate, test and refine ideas at the earliest possible stage with their target market. But they also need to go further and forge a brand culture that is relatable & relevant.
Achieve More - Faster Together
If you need to set a different course to meet your goals. We can help. With the expertise gained from many years in senior marketing and commercial roles in the food industry & other sectors, Sally helps your team efficiently apply insight to strategy & action.
our difference
The necessity of building a strategic brand can be challenging for some individuals to grasp. Particularly those who are product or profit-oriented. Sally is a skilled communicator who brings to life what matters to your customers in plain English, underlining the importance of brand believability to achieving your overall business goals. Highly professional & personable, Sally easily adapts to different organizations & people, providing a smooth integration to your team’s needs.
- This is intentional insight for action that you'll take note of each day.
- Taking a cross-functional approach to brand-building that addresses the business needs rather than just a sales or marketing approach.
- It's a partnership rather than transactional. I work with just a few companies at once so I'm focussed on your needs.
meet sally herriott
Without a big budget or team, it can be difficult for many companies to separate themselves from the day-to-day grind. Radish Marketing provides a fresh viewpoint and acts as a flexible partner to food companies, providing the expertise, support, and an extra pair of hands when you need it most. Usually, beyond the reach of smaller brands, Sally works one-on-one with your team to develop skillful solutions to your challenges.
Focused on the needs and voice of your customers and consumers, Sally interweaves market data & food trends in a dynamic way that shines a spotlight on your customer’s needs and voice, creating energy for brand action.
brand & npd services
Book a thirty minute discovery call with me & let’s talk about what you’ve got going on. I’d love to hear from you.
