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How to make influencer marketing work for you

Influencer marketing essentially comes down to finding the right person who can help your brand build a connection to your target audience. Influencers tend to be highly specialized in particular niche markets, sectors or passion projects.

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Should we have any ‘beef’ with Plant-based burgers?

Perhaps the most surprising thing about the new plant-based burgers is that you can forget that you are not eating meat. Does that necessarily make them healthy for you? It’s still a burger. Strip out the bun, mayo, ketchup, onions and the nutritional information for the burger alone can be read in different ways.

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