CAPABILITIES
Get to know Radish
More importantly, get to know your customers and chosen market in depth.
Together, we’ll create a strategic marketing plan that delivers your business long-term goals that you and your team not only buy into, but that you own.
Marketing strategy
A successful marketing or product strategy is a plan that aligns your product to overall business’s long-term goals. By preparing the groundwork correctly, you can properly plan the optimal offering for your target market.
Research & planning
We can assist with many different types of research for all stages of the food chain.
• Category Immersion
• Qualitative
• Quantitative
• Ideation testing
• Focus groups
• Sensory Analysis
Opportunity analysis
• Buyer insight • Category understanding • Portfolio direction • Competitive mapping • Market size/ segmentation
Brand audit
So much more than a name, colours and logo. These all play a part. Most importantly, branding sums up how your customers feel when they interact with your product. What should be your secret sauce?
Digital approach
Formulating a plan for your online presence should be a key part of your strategic approach.
Are you just starting out and need help on website content? Or looking to understand your digital analytics?
We can help.
Product innovation
Do you have all the elements in place to launch a product successfully? With over 20 years experience, we can help you refine your go-to-market strategy from initial analysis, understanding the market needs through to customer acquisition and retention tactics.
listen, assess, advise
Here’s a few examples of how we can help.
foodpreneurs
[seed]
example challenge: new product
You have a great idea for a new product and are looking to ensure that you position your product effectively into your chosen market from the outset.
approach: market understanding
Focussing on your needs, we help companies build a rigorous approach to launching a new product or brand extension. From market analysis, market selection, consumer insight and listening, we provide a detailed understanding of the target market.
outcome: launch roadmap
From strategy to execution, we help you evaluate opportunities, analyse market needs to ensure your product not only meets the requirements of your target market segment but also the long-term goals of your company.
growing brands
example challenge: research
Too much choice and proliferation can be overwhelming and confusing to consumers. Do you need help through market research or field testing to understand what is driving your target consumer’s behaviour?
approach: plan for success
Whether you are testing a new concept or packaging options, or whether you want to drill down which elements of the product offer are most critical to purchase, we work with you to ensure that the research is well-thought out and delivers answers to those tough questions.
outcome: validated consumer insights
Launching new products, packaging or different pack configurations is time-consuming and costly. By testing out new concepts and ideas with your target market first, you can refine and validate your ideas before presenting to retailers.
[nourish]
pivot opportunities
[grow]
example challenge: low sales
Are sales of previously strong products no longer attracting the customers? Is the category as a whole underperforming or are new entrants taking your market share? Should you pivot your approach to the product or category?
Approach: brand audit/ opportunity analysis
Both internal and external factors impact on the success of products. Through detailed audits we seek to determine whether the product/brand values meet the needs of the market. Together, we unpick the category and competition to identify the best opportunities for future direction.
outcome: product plan
By digging deep into the internal and competitive landscape for the product, we provide focus and a fresh perspective, enabling your team to step back from the day to day, and to weigh up opportunities for a revised product management and marketing plan.
how we work
