Most of my career has been spent working for farm to table food manufacturing companies, particularly in fresh food products. I’ve chosen to specialize in the food industry and its associated supply chain as that’s an area I’m most passionate about and one where I offer my clients, real expertise both in marketing and business development. Nonetheless, if you would like some assistance in other industries, my skills and knowledge can be applied across other consumer goods and services. To determine, whether this would be a good fit for both parties, we suggest dropping us an email to hello@radishmarketing.ca.

In order to offer the best service, I work one on one either as a consultant or mentor with just a few companies at any one time. This way, my clients benefit from a single point of contact, who truly knows the full scope of what you are trying to achieve. My role is to support YOUR team and to become a trusted colleague who can be relied upon to deliver. Working in this way, I can be totally flexible to your needs, and can bring in additional expertise (as required) on a project by project basis, without incurring the full-time costs.

Tons… covering marketing, business development, project management & NPD.

I’ve started in the UK working in fresh foods for a company that supplied the premium retail and food service with chicken products. We had our own farms and a production facility that included everything from primary processing, a sauce making kitchen, coating and frying lines through to 2 high risk clean areas where we made roasted products for delicatessens and cooked chicken for sandwich and salad manufacturers. 

Operating directly with retailers, I have helped launch many successful products into categories such as delicatessen, snacking and party food, I also headed up sales to sandwich and salad manufacturers. 

Emigrating to Canada in 2013, I have worked across the States, Canada and Europe on the marketing strategy for a new fish species in sustainable seafood industry.

• I’ve been fortunate to wear many hats in my working life so I bring a variety of skills to my clients. Here’s are a few examples:

• Marketing strategy and execution
• New product positioning 
• Market analytics and intelligence
• Communication strategy 
• B2B and B2C
• Business development

Only you and your senior management colleagues will know if it’s right for you to hire a consultant. No two sets of circumstances are entirely the same. But if you and your team are totally immersed in the job of doing, then the value of a consultant is to look with a fresh pair of eyes and apply expertise and best practise. Or you might be a foodpreneur in your first few years and not able to afford the full-time cost of a marketing director, then hiring an external consultant or mentor is a cost-effective way to address this gap.

• Good questions. And reflects the difference needs of clients. Mentoring/ coaching support helps guide our clients to discover the skills or techniques to operate successfully or to act as a sounding board for decision-taking. As such, mentoring tends to be broader in scope and less-task specific.
• In contrast, as a consultant, my role is to provide expert advice and to help my client resolve a particular business challenge. Because of the different needs, we find that clients who are looking for mentoring support, prefer to work ad hoc, based on an hourly fee or retainer basis to suit. Whereas our consultancy service is based on overall project fee, rather than an hourly rate.

Timely and effective. At the beginning of the project there is often a lot of information to share, this often works best with conversations either face to face or over Skype or similar, allowing plenty of time for any questions. Because I work closely with my clients, I talk or message regularly to ensure that we are on track. Although projects culminate in a written report and presentation, the key output is work that is alive with insight, providing key recommendations and actions to put into practice in your business.

It varies based on the project needs. On the discovery call, we’ll talk about what you are trying to achieve, the timescale you’re working to and a budget range that you are comfortable with. From there, if you’d like to engage my services, I’ll prepare a concise project overview with options on the different ways we could approach within the budget you’ve indicated.