A few facts about Radish in a nutshell.
Having a great product alone is not enough anymore. Radish provides independent, down-to-earth strategic brand direction for forward-thinking food companies.
A whole company approach to brand
Is your company doing some great things but not achieving the brand attachment and customer loyalty needed? Or maybe you’re a food or CPG entrepreneur looking to enter a new market or gain a retailer listing but finding it hard to break through? If this sounds familiar, you’re not alone. A great product concept gets you only so far, but to stay the course – what’s needed is a well-defined strategic brand approach that is razor-focussed on customer needs in your chosen niche.
our mission
Our mission is clear. To embrace change for good. Helping food visionaries punch above their weight through powerful, brand strategies that hit the spot with your valued consumers. We believe that size doesn’t matter when you are up for the challenge. As a flexible partner, we get stuck in making your business goals a reality.
Our Purpose
Provide collaboration with refreshing honesty and openness. We aim to become trusted team members, offering ongoing support and impartial advice whenever needed. We cheerlead & applaud the continued success of our clients. When your business triumphs, we take pride in playing our part.
Our Story
The days of Big Food’s aisle domination are over. With over 25 years in business, I’ve unmatched experience and expertise to assist small to medium-sized food companies. By offering deep insight and independent advice on a one-to-one basis, I’m passionate about helping clients in seeing the bigger picture & their role in that marketplace.
Cutting to the Chase
If your ‘brand’ promise only exists in the minds of the marketing and sales team, it will never show up authentically for your most valued customers. With a broad business lens, I take a whole company approach to ensure that gaps and shortcomings in the brand offer are identified early and shared with the team to find the right solution for your customers.
Here’s a little about me & how I work.
Hello, I'm Sally Herriott
I’m a keen food-lover, but that’s not why you’ll engage my services. As a company that embraces change, you’ll want to partner with someone who gets your vision. Someone who has walked a mile in your shoes. I am highly collaborative & professional; I step neatly into different departments without treading on toes to transport brand thinking into everyday actions.
Let me tell you a quick story about me. Some of it’s about food, but mostly it’s about people and places.
I’ve been fortunate to live and travel throughout my career to meet and work with some fantastic people. I completed an international MBA at Cardiff Business School before joining a farm-to-table food manufacturing company, where I spent ten enlightening years learning how to grow a business. Nurturing relationships & supplying over $65M of fresh food annually to the UK & Europe’s premier supermarkets & food service companies keeps you on your toes.
Experienced in new product development, I’ve led cross-functional teams from insight, product trials to launch.
In 2013, Nova Scotia on the east coast of Canada became home. In a new country, my first role was to develop the marketing & sales strategy for online-based corporate wellness programs, a start-up ahead of its time.
I joined Open Blue, a pioneer of open ocean farming in the deep waters of the Caribbean. Healthy and a chef’s choice, farmed cobia was a relatively unknown species. The goal was to shape species & brand awareness with top chefs worldwide. The company scooped significant awards with a truly international team.
A born creative & problem-solver, I set up Radish in 2020 to focus on the needs of businesses like yours – companies with big ambitions. Growing SMEs. The innovative ingredient makers. Companies looking for someone they can trust & importantly, enjoy working with, minus the impersonality of an agency.
I work with companies in the US, UK and Canada. Does this sound like your recipe for success?
broad business & leadership roles
I bring depth and breadth to building your brand with commercial, marketing, NPD, digital & cross-functional project management experience gained in Europe and North America. Translating insights into customer experiences, I’m highly collaborative & experienced at working with diverse teams.
Here’s a quick snapshot of my experience.
NPD
fresh & added value
ideation to launch
opportunity analysis
retail buyer pitching
cross-functional buy-in
commercial
retail & food service
head of commercial
$65M farm-to-table
fresh protein
senior client relations
Brand
brand research
value proposition
brand consistency
brand voice & visuals
customer delight
marketing & pr
marketing strategy
public relations
content strategy
social media
digital assets
projects
npd management
product transfer
$15M ready meals
international shows
trade awards
let's chat.
I offer a free, no-commitment discovery call for any prospective clients. I’d love to hear from you.
