Past Webinars:
March 23 2022: Time 2.00 to 3.00pm EST
Webinar description:
Consumers have changed their shopping habits and preferences at a breakneck speed in the last two years; how do food manufacturers adapt their new product development in an ever-changing market? With failure rates of 70-80% for new consumer packaged goods (CPG) reported, we are on a mission to help businesses like yours maximize their commercial success. Join us in this session dedicated to improving innovation validations by collecting the consumers’ voices and boosting the odds of a successful product launch.
You will learn:
• New trends & changing consumer needs & preferences
• Identifying relevant and differentiated market opportunities
• How to test concepts at an earlier stage
• How to quickly validate ideas & get feedback
Join your presenter Sally Herriott with expert guest presenter Francois Woods, VP of Marketing & Innovation, Inbe.
Sally Herriott – Radish Marketing & Strategy Inc.
Francois Woods – VP of Marketing & Innovation, Inbe
About Radish:
Radish Marketing delivers a fresh viewpoint, developed from the ground up, to give you a 360-degree view and end-user or consumer insights. Sally dynamically interweaves data trends to spotlight your customer’s needs and voice, creating energy for brand action.
Inbe is on a mission to help organizations launch better products. Offering an array of testing solutions, Inbe combines senior analyst expertise with a user-friendly cloud software solution. The firm’s differentiated Front End of Innovation approach is focused on testing with more agility, earlier and more often, which has helped Inbe achieve extensive project successes with some of the biggest agri-food brands of Eastern Canada.
